Another difficult day

My good friend and former boss sends me a phone video from the game yesterday.  Then, he calls me.  In the midst of our chatting, he tells me that, among their activities this weekend, they "went over to Buff State".  WTF?  Why did he have to mention that?  There's no way I can get away from this.  The reminders are everywhere.  I don't know how I'm going to do this.